Promotion & Digital Distribution In China
While worldwide music distribution has increasingly become a reality for indie artists and labels in the digital age, the largest market of music listeners - China - remains untapped, due to the lack of trusted online distribution such as iTunes, Amazon & Spotify, as well as government regulations & censorship. Added to this is the fact that all the major Western social sites (Facebook, Twitter, Youtube,...) are blocked by the Chinese government.
On a positive note though, China has witnessed a transformation in its music market and industry over the past few years. Led by government efforts to legitimize the market, the growth of legal streaming service and changing consumer behavior, the music industry has reaching that 'inflection point'. According to the IFPI's Global Music Report, China has lept from the 21st largest music market in 2013 to the 12th on 2016, with 20.3% growth in the value of the recorded music industry last year, driven by 30.6% increase in streaming revenue. It's a market with over 1 billion mobile phone users, 800 million internet users (over 2x the U.S.), 400 million under age 30 and the fastest growing middle class in the world. According to eMarketer, there were over 500 million smartphone users in China in 2014, a figure will exceed 700 million in 2018. In other words, it is likely to become the largest music market in the world over the next decade.
The latest installment of the artist interview series "Who? What? Why? Where? When?" on Chinese music portal Kanjian featuring our artists
What We Do
Our Chinese staff will write original material and reviews on your music/video based on your marketing material as well as interact with fans and tastemakers through social media, all in Chinese.
Digital Distribution in Greater China
Through our partners in Asia, we will digital distribute your album or EP to music services throughout Greater China (Taiwan, HK, China and Singapore/Malaysia), including: Kanjian, KKBOX, Xiami, QQMusic,... and many more (see image above)! This is for streaming on Spotify-like services primarily in mainland China, Taiwan and Hong Kong. You will receive 100% of net royalty revenues generated, paid via paypal or bank wire transfer.
"Piece of That" reaches #30 on Kanjian Top 50 song chart
Marketing Your Music In China
We've built active network to promote your music in China through our MusicDish*China brand, through which we will:
* promote your music on audio streaming portals such as Ximalaya and Lizhi.fm
* promote your music video on video platforms such as QQ Video and Youku
* promote your music through our branded mobile app channel on Wechat
* publish an article featuring your music through our syndicated column featured on several major news and entertainment outlets such as Sohu, Baidu and NetEase
* promote your music on MusicDish*China label page on major music site Douban
* promote your music on MusicDish*China website and blogs
* promote your music on major Chinese social media sites, including Weibo, Sohu, QZone,...
You can download our PDF outlining music services we distribute through as well as examples of promotion on Chinese music portals, social media and mobile apps.