Launched at MIDEM 2010 in Cannes, France, MusicDish*China is the latest online brand from MusicDish LLC, a digital music company, providing a unique insight into China's emerging music industry. Focused on the cultural hubs of Beijing and Shanghai as well as broader markets in Taiwan and Singapore, MusicDish*China has sponsored major events such as Midi Festival and INTRO 2010 and works closely with local stakeholder.
Over the next couple of years, China will make important strides in opening its music market as well as instituting a copyright regime to support it. It's a market with 950 million mobile subscribers, 420 million internet users, 300 million under age 30 and the fastest growing middle class.
Why You Should Be Marketing Your Music In China:
Social Media/Digital Marketing Due to the Chinese government effectively blocking all the major Western social sites (Facebook, Twitter,...), it is imperative to build your social media presence through the main Chinese social media sites. This now involves real ID verification as well Chinese language communication. Supported by a fully-bilingual Chinese staff, we've built active social media profiles for MusicDish*China, reaching nearly 7,500 followers, as well as our artists on:
- microblog/weibo sites: Sohu, Sina, QQ,..
- music/blog sites: Douban, IndieVox, AliveNotDead,...
- video sites: Tudou, Youku, Ku6,...
We regularly conduct social media promotions and contests in partnership with portals such as Mogo, Sohu and Ku6 as well as event promoters.
Live Music & Events We believe that live performance provides the best opportunity for Western acts to build their brand in China, and our partnerships give us a particular edge in delivering. Since 2010, we've been partnered with MIDI Festival, the biggest and longest-running rock festival in China. We've also worked with other major festivals such as Jue (2012), JZ Shanghai (2011-2012), INTRO (2010),... These partnerships are reinforced by collaborating with event promoters such as Trash A GoGo and UndergroundHK.
Digital Distribution We've partnered with a-Peer Synergy, a content aggregator and service provider that offers a "One Stop" solution for distributing and selling digital music and visual media in the Greater China market.
MusicDish is signing artists and labels to its roster in China. Benefits include:
* Translation & communication Full translation of all marketing information into Chinese, including song and video description/reviews, bio, lyrics,...
* Social Media Marketing - Establish and build active accounts on main Chinese social media sites (weibo, music, video)
- Establish artist page on main music sites
- Establish artist blog site for regular updates and promotions
- Viral promotion on all MusicDish*China channels
- Incorporate artist in at least one MusicDish*China online promotion
* Video Marketing - Viral promotion and distribution on 8 video sharing sites
- Assist in developing promo videos for Chinese marketing
* Outreach - Design artist one-sheet for media and booking outreach
- Artist included in MusicDish*China roster, which is actively pitched to press/media, festivals, promoters, venues and other relevant industry contacts.
